Moto Study: Pay TV still Preferred

Paid-for TV content — whether through cable, satellite or the Internet — is preferred over free-to-air services, even in markets where free programming is more readily available, according to global research from Motorola Mobility (www.motorola.com). The Global ...

Paid-for TV content — whether through cable, satellite or the Internet — is preferred over free-to-air services, even in markets where free programming is more readily available, according to global research from Motorola Mobility (www.motorola.com). The Global 2010 Media Engagement Barometer is an independent global study of video-consumption habits among 7,500 consumers in 13 markets by research agency Vanson Bourne.

The study also indicates that social media is part of the viewing experience, offering new revenue streams for service providers. Established Western markets are most likely to remain loyal to traditional viewing habits, while Eastern Europe and Southeast Asia are keen to embrace change. U.S. and Japanese viewers watch the most television.

For an overview of the study, go to http://mediacenter.motorola.com/Press-Releases/Motorola-Research-Reveals-New-TV-Viewing-Habits-Toward-Paid-Content-and-Social-Television-34dd.aspx.
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