iSIGN Tailors Ad Software to Set-Tops

iSIGN Media Solutions (www.isignmedia.com) announced that its Interactive Marketing Solution ("IMS") 3.0 software is capable of being embedded into set-top boxes used by cable and satellite TV companies, thus allowing coupons and other communications to be deliv...

iSIGN Media Solutions (www.isignmedia.com) announced that its Interactive Marketing Solution ("IMS") 3.0 software is capable of being embedded into set-top boxes used by cable and satellite TV companies, thus allowing coupons and other communications to be delivered to consumers in their homes.

The technology is designed for delivery of ads, product info, vouchers, etc., that is in sync with advertisements viewed by users, with the object of making TV ads measurable and accountable in real-time to advertisers and their agencies.
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