Report: Hybrid TV Changing the Competitive Landscape

According to the IMS Research (www.imsresearch.com) report "The World Market for Hybrid Set-top Boxes--2010 Edition," hybrid TV is changing the competitive landscape for both pay and broadcast TV. IMS predicts hybrid pay-TV set-top shipments to reach nearly 87 m...

According to the IMS Research (www.imsresearch.com) report "The World Market for Hybrid Set-top Boxes--2010 Edition," hybrid TV is changing the competitive landscape for both pay and broadcast TV. IMS predicts hybrid pay-TV set-top shipments to reach nearly 87 million units in 2015.

Hybrid TV is big in Europe, but not yet in the United States. It uses over-the-air broadcast for some channels and a pay TV pipe--cable, DSL, satellite--for others. In the UK, Freeview and YouView embody the value of hybrid TV for the broadcast audience. Sky and other top satellite TV providers are deploying VOD over IP. Entone is delivering hybrid solutions bringing competitive pay-TV functionality to smaller providers. Google TV is making continuing progress in the consumer electronics market.

These recent events illustrate how traditional TV delivery is being augmented with services and content delivered over IP. For pay TV, hybrid delivery helps cover competitive gaps related to infrastructure limitations or rebroadcast rights. For broadcasters, hybrid TV enables services that bridge the gap between pay and free TV. For both parties, hybrid TV enables connected applications such as social networking, Web video, and real-time information updates.
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