Bresnan Communications Announced an Advertising Trial

Bresnan Communications announced an advertising trial using new technology that makes possible the dynamic insertion of advertisements into VOD programming. The MSO has launched the trial in Montana in Billings, Bozeman, Helena and Missoula using standards-based...

Bresnan Communications announced an advertising trial using new technology that makes possible the dynamic insertion of advertisements into VOD programming. The MSO has launched the trial in Montana in Billings, Bozeman, Helena and Missoula using standards-based technologies that allow it to manage and deliver timely advertiser messages to VOD viewers. As part of the trial, Bresnan has integrated the capabilities of ARRIS (www.arrisi.com), Avail-TVN (www.avail-tvn.com) and BlackArrow (www.blackarrow.tv).
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