Openet Demos Fulfillment, Subscriber Data Management

At the CableLabs Summer Conference 2010, Openet (www.openet.com) showcased its Subscriber Data Management architecture and Interactive Services Fulfillment solution, demonstrating how cable operators can utilize both to increase ARPU through value-added interact...

Content Dam Btr Migrated 2010 08 Openet Sdm Pic
Content Dam Btr Migrated 2010 08 Openet Sdm PicAt the CableLabs Summer Conference 2010, Openet (www.openet.com) showcased its Subscriber Data Management architecture and Interactive Services Fulfillment solution, demonstrating how cable operators can utilize both to increase ARPU through value-added interactions and extend EBIF and tru2way-based standard applications to offer subscribers a complete set of "subscriber aware" personalized promotions and offers.

The company believes that cable operators have the opportunity to capitalize on providing the right offers and recommendations that a user is most likely to purchase. Integrating interactive technology standards with back-office sources like provisioning, subscriber services, product catalogs, billing services, payment gateways and ecommerce applications gives a full range of possibilities of personalized offers and direct retail purchasing to upgrading monthly TV packages through an EBIF application.
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