Verizon, Cable Expanding Co-Branding

Verizon Wireless (NYSE:VZ) is expanding its co-branding efforts with cable ops Time Warner Cable (NYSE:TWC) and Cox Communications across the country, particularly in the Southwest. The latest TWC/Verizon rollouts include Texas, California, Arizona, Massachusetts and New York. Verizon and Cox are teaming up in California.

Earlier this year, TWC and Verizon began offering their joint marketing initiative in Hawaii, Kansas, Nebraska, New England, North Carolina, Ohio, South Carolina and Wisconsin. Previous Cox/Verizon efforts include Kansas, Nebraska, Arkansas and Oklahoma.
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