If change breeds opportunity, the cable industry's got opportunity up to its eyeballs. Aurora Networks VP of Marketing John Dahlquist says, "In our conversations with cable operators, we can see the industry opportunities increasing at an unprecedented rate."The vendor sees a number of trends that represent opportunities for cable operators to expand their market share. Several examples include:
- The need to increase bandwidth per subscriber. The demand for HDTV channels, 3DTV and VOD services, coupled with the increasing number of Internet video downloads, has increased pressure on bandwidth.
- The need for increased focus on QoS and QoE. Linear and non-linear services have one thing in common: the customer expects a very high QoE. With the growing popularity of services such as HDTV and VOD, customers have become increasingly QoE-savvy.
- The need to deal with OTT, CDNs and the possibility that cable could just become a "dumb pipe." Gone are the days of a one-enemy battle against satellite providers. Today's cable operators are up against a number of new competitors ranging from newly converged service providers to emerging low-cost over-the-top (OTT) video offerings.
- Dealing with the migration to IP and the evolution of DOCSIS. Cable is implementing DOCSIS 3.0 to address increased bandwidth requirements; ultimately this will lead to an all-IP world. However, with the high costs associated with a complete IP migration, cable operators are wondering what's next after DOCSIS 3.0. The Converged Multiservice Access Platform (CMAP) could play a major part in the future solution.
- The possibilities of cloud-based commercial services. Cable operators have long been looking to expand their commercial services. Cloud computing is the next big thing in enterprise computing, providing access to remotely hosted IT applications and data. Operators can leverage this opportunity by using fiber and traditional HFC links to support cloud computing.