Rovi, Delivery Agent Prep Shoppable EPGs

Rovi and Delivery Agent jointly announced a contextual commerce capability within Rovi electronic program guides (EPGs) for TV programming. It's intended to let consumers buy products and services directly from their TV program guides using their remote controls...

Rovi and Delivery Agent jointly announced a contextual commerce capability within Rovi electronic program guides (EPGs) for TV programming. It's intended to let consumers buy products and services directly from their TV program guides using their remote controls. Similar commerce capabilities are also planned to be available to consumers who access their EPGs online.

Powered by Delivery Agent's interactive commerce engine, including its TV Wallet, and its proprietary database of products mapped to TV content, the new shoppable guides are planned to roll out next quarter with initial campaigns slated for NBC and A&E Television Network series.
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