Harris Eyes Targeted Ads

Harris Broadcast Communications is set to unveil its latest media software for the cable industry at the CableLabs Interoperability Event on Advanced Advertising this week and at The Cable Show in Chicago, where the company will exhibit in the CableNET pavilion....

Content Dam Btr Migrated 2011 05 Harris Targetad
Harris Targetad 300x132Harris Broadcast Communications is set to unveil its latest media software for the cable industry at the CableLabs Interoperability Event on Advanced Advertising this week and at The Cable Show in Chicago, where the company will exhibit in the CableNET pavilion.

Harris will demonstrate its new Targeted Advertising platform to fuse linear and non-linear media worlds at both shows. The platform is designed for interactive, targeted and addressable advertising and provides traffic and billing functionality to linear and non-linear scheduling (VOD, digital out-of-home, streaming media).

Features include an integrated Campaign Manager module; workflow to manage consolidated billing and stewardship across all platforms; enhanced ad placement for addressable, targeted positioning through placement separation, placement priority and target audience; and analytics and actionable information.

The demos will also include interoperability with Harris traffic and billing systems, including OSi-CableNet and Novar. The demos at the CableLabs Interop are expected to support SCTE-130 2010 and SCTE 130-2009 for the management of dynamic advertising. Harris plans to demonstrate its support of the CableLabs Emulator, designed to validate equipment's SCTE-130 compliance prior to purchase.
More in Home