BCM Teams with ARRIS, BigBand on EBIF

BCM teamed up with ARRIS and BigBand Networks to demonstrate the ability to dynamically switch between locally inserted EBIF interactive events and nationally inserted EBIF interactive events with pre-bound and late-bound events at the CableLabs InterOp 2011 in ...

Content Dam Btr Migrated 2011 05 Bcm Onyxdiagram
Bcm Onyxdiagram 300x132BCM teamed up with ARRIS and BigBandNetworks to demonstrate the ability to dynamically switch between locally inserted EBIF interactive events and nationally inserted EBIF interactive events with pre-bound and late-bound events at the CableLabs InterOp 2011 in Louisville, CO.

As national interactive EBIF events are inserted upstream by the national programmer, BigBand's BMR "pass-through" mode enables the events to reach the viewer. When a local ad opportunity occurs, the ARRIS local ad server streams either a pre-bound interactive local advertisement or works in conjunction with BCM's Onyx MetaCast server streaming EBIF data for a late-bound interactive advertisement. The ARRIS ConvergeMedia AdManager platform manages, stores and reports on multiple forms of EBIF enabled advertising for delivery. BigBand's BMR either passes through the pre-bound data or performs the necessary late-bind multiplexing to make the local advertisement interactive. The BigBand BMR has been upgraded to switch between pre-bound pass-through and late-bind multiplexing.
More in Home