Pay TV Numbers Up; Cable's Down

According to new market data from ABI Research, 11.3 million pay TV subscribers were added at the end of first quarter of 2011, and the total number of pay TV subscriptions is expected to exceed 759 million by the end of the year. Cable TV still maintains the...

According to new market data from ABI Research, 11.3 million pay TV subscribers were added at the end of first quarter of 2011, and the total number of pay TV subscriptions is expected to exceed 759 million by the end of the year.

Cable TV still maintains the largest market share; however, its relative share of subscriptions dropped from 72% in 2009 to 69% in 2010. Cable operators in Western Europe and North America in particular faced subscriber losses in 2010 as new TV services such as telco TV and online TV replaced traditional cable TV services.

However, in emerging markets such as Latin America, cable TV is expected to continue its growth. ABI also expects that there will be more than 230 million HDTV subscriptions across different platforms at the end of 2011.
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