Cord-Cutting: Cable's Loss Is DBS and Telcos' Gain

According to Strategy Analytics' report "Winning? Cable's Charlie Sheen Problem," U.S. cable operators lost more than 2 million video customers in 2010, whereas telco TV and satellite actually gained customers over the same period and netted 273,000 new pay TV s...

According to Strategy Analytics' report "Winning? Cable's Charlie Sheen Problem," U.S. cable operators lost more than 2 million video customers in 2010, whereas telco TV and satellite actually gained customers over the same period and netted 273,000 new pay TV subscribers overall. The report suggests that the U.S. cable industry may not be taking cord-cutting losses seriously enough.

Survey research indicated that cable had the lowest perceived value of all pay TV platforms. Moreover, more than half of those who said they intended to "cut the cord," or cancel their pay TV subscription without signing up for another, indicated that low value for money was a motivator.
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