Global Pay TV Numbers Up 6% in 2010, Comcast Leads

According to research by In-Stat, the poor global economy has hindered growth in pay TV subscriber numbers over the last few years. However, things seem to be improving as the total number of pay TV subscribers by year-end 2010 were greater than year-end 2009 by...

According to research by In-Stat, the poor global economy has hindered growth in pay TV subscriber numbers over the last few years. However, things seem to be improving as the total number of pay TV subscribers by year-end 2010 were greater than year-end 2009 by a little over 6%. In terms of subscriber numbers, Comcast is on top worldwide.

Recent data indicates:



  • China has the largest number of pay TV subscribers with more than 160 million. Shanghai Media SiTV is the largest operator in China; however, no other Chinese pay TV operator has more than 5 million subscribers.


  • The largest regional market of IPTV subscribers is Western Europe with nearly 17.5 million subscribers, of which France has nearly 11 million, led by CanalSat-TPS and Free.


  • Net Servicos de Comunicacao of Brazil is the largest cable service provider in the Caribbean and Latin America region.




The top 10 global operators for 2010 were:



  • Comcast (22,802,000)


  • DirecTV (19,597,000)


  • Dish Network (14,133,000)


  • Time Warner Cable (12,257,000)


  • Kabel Deutschland (10,153,000)


  • BSkyB (10,096,000)


  • UPC Broadband (8,852,000)


  • Dish TV (8,263,000)


  • Tricolor and NTV+ (8,200,000)


  • Tata Sky (6,400,000)


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