Rovi Launches Connected TV Ad Trial

Rovi announced its Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The program is intended to enable companies to test campaigns across a variety of plat...

Rovi announced its Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The program is intended to enable companies to test campaigns across a variety of platforms including TV sets, Blu-Ray players and other devices.

Carnival, Brightline and Brightline's clients have all agreed to participate in the North America trial, and Rovi plans to launch additional field trials in the United Kingdom and Canada in the second half of this year.
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