Time to Market: Ops Talk a Good Game, Lag in Execution

Amdocs announced the results of an independent survey on time-to-market trends over the last three years and exploring the business impact and importance of time to market for service providers. The survey, which revisited a 2008 poll, was conducted by Coleman P...

Amdocs announced the results of an independent survey on time-to-market trends over the last three years and exploring the business impact and importance of time to market for service providers. The survey, which revisited a 2008 poll, was conducted by Coleman Parkes Research.

According to the survey, 70% of the service providers polled said time to market is very important, up from 59% in 2008. Despite this, the survey found little improvement in the average time to market for new products between 2008 and 2011. In fact, the number of service providers that are able to bring a product to market within six months has fallen; in 2008, 67% of service providers said it took six months or less to bring a new product to market, compared with 65% today.

Conducted in February, the research is based on interviews of 125 senior executives from 50 wireless, 50 wireline and 25 cable service providers in Europe, Latin America, North America and Asia-Pacific.
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