BCM Aims to Bind Broadcast, Cable over EBIF

BCM's Onyx is an integrated enhanced TV (ETV) platform designed to allow programmers such as broadcast TV stations and cable operators to create, insert, fulfill and report late-bind EBIF applications into their programs and advertisements. It consists of two ma...

Bcm Onyxdiagram 300x118
Bcm Onyxdiagram 300x118BCM's Onyx is an integrated enhanced TV (ETV) platform designed to allow programmers such as broadcast TV stations and cable operators to create, insert, fulfill and report late-bind EBIF applications into their programs and advertisements. It consists of two main components: MetaCast, an ETV streamer/carousel, and Vantage, a web-based management console.

When a given event is selected, scheduled and approved for play-out, MetaCast receives the necessary information to play the event synchronously with the appropriate video content. It then reports the insertion to Vantage. Consumer responses to the ETV events may be received into Vantage where they are matched to the specific insertion done by MetaCast and aggregated into reports for the programmer.
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