Many of the basic elements of TV Everywhere are in place or being rolled out. The reality is that, as overwhelming as this may have seemed, it is only the first step. The next challenge is monetization. More specifically, operators must build a deep and flexible service delivery machine atop the new infrastructure.
This big job includes sophisticated search and discovery functions; deep personalization; seamless and creative hooks to social media; support for free, subscription and ala carte business models; incisive metrics and branding of ancillary products and services. This is a transformative step that will forever change the way a cable operator does business – and will forever increase its ability to generate revenue.
This special report is sponsored by Motorola. Learn more about Motorola Medios at http://www.motorola.com/medios