DTH to Reach 195 Million Subs by 2016

Digital TV Research forecasts that the number of pay DTH homes will be 195 million across 73 countries by the end of 2016, up from 139 million at the end of 2010. The "Satellite TV Forecasts" report estimates that penetration was 10.3% of TV households at end-20...

Digital TV Research forecasts that the number of pay DTH homes will be 195 million across 73 countries by the end of 2016, up from 139 million at the end of 2010. The "Satellite TV Forecasts" report estimates that penetration was 10.3% of TV households at end-2010, and will reach 13.1% by 2016. India is expected to lead the sector with 45 million pay DTH homes in 2016, followed by the United States with 36 million. However, penetration is expected to be highest in South Africa (47%) and Ireland (41%).

Satellite TV revenues are expected to overtake cable TV revenues this year. DTH revenues will reach $86 billion in 2016, up from $71 billion in 2010. DTH will command nearly half the total revenues by 2016, up from 43% in 2006. The United States will remain DTH market leader, though its share of the total will fall from 54% in 2006 to 41% in 2016. Brazil will add the most DTH revenues ($3.1 billion) between 2010 and 2016, more than doubling its total in the process.
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