South Korea Tops in Web Activity

According to the most recent Boston Consulting Group e-Intensity Index, South Korea is the nation with the most far-reaching and deepest digital activity. Denmark, Sweden, the U.K. and Iceland round out the top five nations, and the United States, the birthplace...

According to the most recent Boston Consulting Group e-Intensity Index, South Korea is the nation with the most far-reaching and deepest digital activity. Denmark, Sweden, the U.K. and Iceland round out the top five nations, and the United States, the birthplace of the Internet, comes in 10th.

The e-Intensity Index was calculated for all Organisation for Economic Co-operation and Development (OECD) members, the BRICI nations of Brazil, Russia, India, China and Indonesia, and other noteworthy economies, such as Hong Kong, Saudi Arabia, Singapore and South Africa.

The index measures enablement (how well-built is the infrastructure and how available is access?); expenditure (how much money is spent on online retail and online advertising?); and engagement (how actively are businesses, governments, and consumers embracing the Internet?). It's designed to capture both a nation's supply of Internet infrastructure (enablement) and the demand for and use of Internet services (expenditure and engagement).
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