Comcast subsidiary thePlatform appointed Simon McGrath as general manager of Europe. He will lead thePlatform's European go-to-market strategies and operations and will report to Ian Blaine, CEO of thePlatform. Additionally, the company announced that Darren Grimstead has been promoted to director of European sales.
McGrath has more than 20 years of experience leading strategic operational, marketing, sales and engineering initiatives at global organizations. Most recently, he served as chief marketing officer and commercial director of EMEA at SeaChange International. Prior to SeaChange, McGrath worked for On Demand Group, Lysis SA, and Concision Limited, a company he founded.