On-Demand Revenue to Hit $5.7 Billion in 2016

According to the "On-demand TV Forecasts" report published by Digital TV Research, on-demand TV revenues from movies and TV programs (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages) will reach $5.7 billion in ...

According to the "On-demand TV Forecasts" report published by Digital TV Research, on-demand TV revenues from movies and TV programs (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages) will reach $5.7 billion in 2016, up from $3.6 billion in 2010 and $2.1 billion in 2006.

By platform, digital cable will generate $2.6 billion in 2016, almost double the $1.5 billion recorded in 2010. DTH will remain the second largest contributor, with $1.7 billion revenues in 2016. However, the gap between the two platforms will widen over the next five years. IPTV will overtake DTT in 2012 to become the third largest platform. DTT on-demand revenues are mainly confined to Western Europe, especially Italy.
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