Canoe Taps Softel for ITV Playout

Softel has been selected by Canoe Ventures as a technology partner in the delivery of its interactive TV (ITV) solutions. Softel has worked with Canoe since 2008 on ITV playout and to deploy Softel's MediaSphere ITV playout platform. MediaSphere is designed t...

Softel has been selected by Canoe Ventures as a technology partner in the delivery of its interactive TV (ITV) solutions. Softel has worked with Canoe since 2008 on ITV playout and to deploy Softel's MediaSphere ITV playout platform.

MediaSphere is designed to enable parallel playout of multiple middleware applications (such as EBIF and tru2way) from a single unit, providing compatibility with all major U.S. and international interactive standards. The MediaSphere system has been deployed at multiple programmers to play out EBIF applications in support of Canoe's RFI campaigns, and the system will support in-program interactivity via Canoe's Polling and Trivia products.
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