Sandvine: Entertainment Tops Web Traffic

Top trends noted in Sandvine's 10th "Global Internet Phenomena Report: Fall 2011" include increased Netflix and over-the-top (OTT) services adoption, the market penetration of revenue-replacement applications, an overall increase in mobile marketplaces, and the ...

Top trends noted in Sandvine's 10th "Global Internet Phenomena Report: Fall 2011" include increased Netflix and over-the-top (OTT) services adoption, the market penetration of revenue-replacement applications, an overall increase in mobile marketplaces, and the impact of Internet-ready consumer electronics devices.



  • Within fixed networks in the United States, real-time entertainment applications account for 60% of peak downstream traffic, up from 50% in 2010. Rate-adaptive video represents the majority of video bandwidth, with Netflix alone representing 32.7% of peak downstream traffic, a relative increase of more than 10% since spring.


  • The majority of real-time entertainment traffic (55%, by volume) goes to game consoles, set-top boxes, smart TVs, and mobile devices being used in the home, with only 45% going to desktop and laptop computers over North American fixed networks.


  • Video in mobile networks continues to gain momentum. In North America, real-time entertainment is now 32.6% of peak downstream traffic, while in Asia Pacific it is 41.8%. The largest contributor is YouTube, and other applications like peercasting PPStream and Netflix are making inroads.


  • Mobile marketplace traffic accounts for 9.4% of peak downstream usage in the Asia Pacific region and 5.8% in North America, led in both cases by Apple and Google. Applications like Skype and WhatsApp Messenger, which replace the traditional revenue sources of voice and texting, are growing.


  • In North America on fixed networks, mean usage remained generally flat at the high end (22.7 GB from 23.0 GB reported in May) and median usage dropped to 5.8 GB from 7.0 GB. In Asia-Pacific fixed networks, median monthly usage is 17.7 GB.


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