Online Ad Revenue to Pass $100 Billion by 2016

Global online advertising revenues will reach $106.22 billion in 2016, almost double the $58.16 billion recorded in 2010, according to a new report from Digital TV Research. The "Online Advertising Forecasts" report covers 40 countries. The United States is e...

Global online advertising revenues will reach $106.22 billion in 2016, almost double the $58.16 billion recorded in 2010, according to a new report from Digital TV Research. The "Online Advertising Forecasts" report covers 40 countries.

The United States is expected to remain the dominant territory for online advertising revenues. However, its share of online advertising revenues is expected to drop from 41% in 2010 (when the United States recorded revenues of $23,950 million) to 38% in 2016 ($39,980 million). Japan ($8,129 million) is expected to retain second place in 2016, with China in third. China's online advertising revenues are expected to grow from $2,600 million in 2010 to $7,689 million in 2016.
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