Canoe Launches ITV Guidelines

Canoe Ventures announced the availability of the ExpandTV implementation guidelines for interactive ads and programming. ExpandTV is the result of an industry-wide brand initiative led by Canoe, in concert with the Cabletelevision Advertising Bureau, CTAM, Cable...

Canoe Ventures announced the availability of the ExpandTV implementation guidelines for interactive ads and programming. ExpandTV is the result of an industry-wide brand initiative led by Canoe, in concert with the Cabletelevision Advertising Bureau, CTAM, CableLabs and cable operators including Bright House Networks, Cablevision, Charter, Comcast, Cox, and Time Warner Cable, as well as national advertising and cable programming partners.
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