What Consumers Want: Pervasive Connectivity

According to a Broadcom consumer poll conducted by JZ Analytics, consumers are demonstrating an increased appetite for seamless and pervasive connections. Among the findings: More than one-third of survey respondents experience "connectivity withdrawal" when...

According to a Broadcom consumer poll conducted by JZ Analytics, consumers are demonstrating an increased appetite for seamless and pervasive connections. Among the findings:



  • More than one-third of survey respondents experience "connectivity withdrawal" when away from technology.


  • More devices than ever are competing for wireless connections in the home. Nearly four times as many respondents have six or more wireless devices today than two years ago.


  • Two-thirds of respondents said they would stream video content to multiple wireless devices if their cable or satellite provider offered the service.


  • Almost 90% of respondents would prefer to connect devices like digital music players to stereo systems wirelessly rather than using a cable.


  • Navigation systems, driver safety features and online entertainment are top considerations for automotive purchases.


More in Home