Comcast Spotlight Picks Ensequence EBIF Ad Platform

Comcast Spotlight is using the Ensequence iTV Manager Service Provider Edition to enable the ongoing rollout of EBIF-enabled local interactive TV advertising. Comcast Spotlight's suite of iTV solutions includes Request for Information (RFI), allowing consumer...

Comcast Spotlight is using the Ensequence iTV Manager Service Provider Edition to enable the ongoing rollout of EBIF-enabled local interactive TV advertising.

Comcast Spotlight's suite of iTV solutions includes Request for Information (RFI), allowing consumers to request product samples, coupons, brochures or other materials; Remind Record, allowing viewers to set an on-screen reminder or DVR recording for an upcoming program featured in an advertisement; and VOD Telescoping, which gives advertisers the ability to invite viewers to watch a long-form on-demand video about their product or service or to "bookmark" that video to watch at a later time.
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