Cablevision Launches RFI Interactive TV Ads

Cablevision Systems announced the successful launch of Optimum Select RFI with email fulfillment from a live 30-second spot for consumers to engage directly with local, regional and national brands. The new capability allows viewers to opt-in and engage directly...

Cablevision Systems announced the successful launch of Optimum Select RFI with email fulfillment from a live 30-second spot for consumers to engage directly with local, regional and national brands. The new capability allows viewers to opt-in and engage directly with advertisers through a few clicks of the remote to request more information via email from a 30-second spot.

The campaign consisted of a "two for the price of one" vacation offer from Royal Caribbean, promoted through 30-second TV spots, enabling consumers to request more information about purchasing the vacation package and joining the travel rewards program. The spots included an Optimum Select overlay prompting the viewer to press the "select" button on their remote to receive additional information. After an opt-in and verification of their personal information, the viewer selects "submit" to complete the email submission.
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