At this year's Cable Show, itaas' theme is digital video delivery everywhere through multi-platform applications that leverage current network architectures and technologies. Company demos and displays include video streaming, mobile marketing and messaging, wireless content search and set-top tuning, the iLaunch Application Starter Kit, and testing and deployment tools.The company's video streaming application allows consumers to select and view streaming video content delivered by Clearleap's web-based VOD platform, Stream On Demand. The OTT video content can be started on an iPad and then paused and resumed on a Roku box connected to the TV set.Interactive applications include the itaas-developed EBIF applications from Neustar and iNDEMAND. Neustar's Text Everywhere application allows sending text messages directly to a TV set. The iNDEMAND event reminder application is designed to increase pay per view (PPV) event buy rates by leveraging SMS text messaging to a subscriber's cellphone to remind them to buy an event.