CEA: Consumers Tuning Out Over-the-Air TV

New research from the Consumer Electronics Association indicates that consumers are relying less and less on over-the-air TV signals and that few U.S. households have interest in cancelling their pay-TV service. A phone survey of 1,256 adults conducted in Dec...

New research from the Consumer Electronics Association indicates that consumers are relying less and less on over-the-air TV signals and that few U.S. households have interest in cancelling their pay-TV service.

A phone survey of 1,256 adults conducted in December indicates that the number of homes that rely on over-the-air signals for TV programming dropped last year to 8% of all U.S. TV households. Over-the-air TV viewing has been steadily declining since 2005, according to the CEA's research.

"Over-the-air TV was once the defining distribution platform," said Gary Shapiro, CEA president and CEO, in a statement. "But using huge swaths of wireless spectrum to deliver TV to homes no longer makes economic sense. Congress should pass legislation to allow for incentive auctions so free market dynamics can find the best purposes for underused broadcast spectrum, such as wireless broadband."

The survey also indicates that few consumers are willing to cancel pay TV service, though more and more are viewing Internet video from Hulu and Netflix. Computers, car video devices and smartphones are increasingly being used to watch video content.
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