Report: Netflix Streamers Likely Cord-Cutters

According to The Diffusion Group's latest analysis of Netflix streamers -- those who stream Netflix content to their net-connected devices -- the inclination to downgrade pay TV services has doubled in the last 12 months. In March, TDG queried a random sample...

According to The Diffusion Group's latest analysis of Netflix streamers -- those who stream Netflix content to their net-connected devices -- the inclination to downgrade pay TV services has doubled in the last 12 months.

In March, TDG queried a random sample of adult broadband users who subscribe to cable, satellite, or telco TV service as to the likelihood they would downgrade their pay TV service in the next six months. In general, the percentage of Netflix streamers to varying degrees likely to downgrade their pay TV service increased from 16% in 2010 to 32% in 2011.
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