Over-the-Air TV Viewing on the Rise

According to new research by Knowledge Networks, the number of Americans now relying exclusively on over-the-air (OTA) TV broadcasting has increased to almost 46 million, up from 42 million a year ago. The recently completed survey also indicates that the demogr...

According to new research by Knowledge Networks, the number of Americans now relying exclusively on over-the-air (OTA) TV broadcasting has increased to almost 46 million, up from 42 million a year ago. The recently completed survey also indicates that the demographics of broadcast-only households skew towards younger adults, minorities and lower-income families.

"The 2011 Ownership Survey and Trend Report" indicates that 15% of all U.S. households with TVs rely solely on over-the-air signals to watch TV programming, compared to 14% of homes reported as broadcast-only for the previous three years. Overall, KN estimates that more than 17 million households representing 45.6 million consumers receive television exclusively through broadcast signals.

According to the study, 4% of TV households eliminated pay-TV service at some point in the past and now rely only on over-the-air reception. Of those homes, most report overall cost-cutting (71%) or not enough value for cost (30%) as the reason for doing so.
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