Nagra, This Technology Team on Multi-Screen Ad Demo

In the CableNET exhibit at the Cable Show, Nagra and This Technology are demonstrating multi-screen advertising opportunities using interfaces defined in the SCTE-130 advanced advertising standard. The demo uses Nagra's OpenTV Participate product, integrated ...

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Nagra Thistech Logos 250x110In the CableNET exhibit at the Cable Show, Nagra and This Technology are demonstrating multi-screen advertising opportunities using interfaces defined in the SCTE-130 advanced advertising standard.

The demo uses Nagra's OpenTV Participate product, integrated with This Technology's SpotBuilder and SpotLink service to show how a non-linear video stream containing a 30-second spot can provide a synchronized advertising experience on a second screen device, if the rules established by the content owner for the ad inventory permit. The device contains a "leave behind" ad experience that survives until the next ad is played.

This Technology's SpotBuilder provides rules and a view of the extensible inventory in the stream, with the ability to dynamically control whether interactive ads appear on one or both screens. Additionally, This Technology unveiled the OpenTV Participate plug-in for Spotlink, which delivers both decisions for video ads and the corresponding secondary interactive ad if the placement opportunity allows. All opportunities and decisions are provided by SCTE-130 interfaces.
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