Comcast Spotlight Makes 2.7 Billion Impressions

Comcast Spotlight announced that its interactive television (iTV) advertising platform has now delivered more than 1,000 interactive ad campaigns, producing more than 2.7 billion impressions to date. Currently available to approximately 15 million households in ...

Comcast Spotlight announced that its interactive television (iTV) advertising platform has now delivered more than 1,000 interactive ad campaigns, producing more than 2.7 billion impressions to date. Currently available to approximately 15 million households in 50 markets, Comcast Spotlight's iTV ad products enhance spot advertisements with interactive overlays, combining TV advertising with an engagement tool and metrics.
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