Charter to Sell U-verse Ad Spots

Charter Media, the advertising sales division of Charter Communications, and AT&T AdWorks, the national advertising sales division of AT&T, announced an agreement under which Charter will offer AT&T U-verse ad inventory. Through the agreement, Charte...

Charter Media, the advertising sales division of Charter Communications, and AT&T AdWorks, the national advertising sales division of AT&T, announced an agreement under which Charter will offer AT&T U-verse ad inventory. Through the agreement, Charter Media will sell advertising spots across more than 50 ad-supported cable networks.

Charter will begin representing AT&T U-verse advertising inventory in St. Louis for commercials airing on and after Oct. 31, with more markets launching in the coming months. NCC, the nation's largest spot cable sales organization, will manage multi-market buys on both the Charter and AT&T U-verse TV services for national advertisers.
More in Home