TV Everywhere Enticing, but also Limited

Parks Associates released findings from a new multi-country consumer survey indicating that 15-30% of broadband households in North America and Western Europe are interested in a TV Everywhere solution. The research firm's analysts expect TV Everywhere services ...

Parks Associates released findings from a new multi-country consumer survey indicating that 15-30% of broadband households in North America and Western Europe are interested in a TV Everywhere solution. The research firm's analysts expect TV Everywhere services to be valuable in retaining and acquiring subscribers, but limited in their ability to expand ARPU.

Roughly 15-30% of broadband households surveyed were willing to pay additional fees in order to obtain TV Everywhere. However, one-third of all broadband households would switch to a provider offering free TV Everywhere, and 10-20% would consolidate their mobile phone and Internet services with a provider if necessary to obtain TV Everywhere. As a result, its potential to drive ARPU gains directly is limited.

Among the countries surveyed, the UK has the highest level of interest in a TV Everywhere solution, with nearly 30% of broadband households interested in a service allowing them to view TV programming on multiple devices, including tablets, smartphones, and connected CE.
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