Smart TV Uptake Nearly Doubles

The number of U.S. consumers planning to purchase a smart TV has nearly doubled in less than a year, according to new consumer research from Parks Associates. The survey also indicates that 19% of broadband households intend to purchase a tablet in the second ha...

The number of U.S. consumers planning to purchase a smart TV has nearly doubled in less than a year, according to new consumer research from Parks Associates. The survey also indicates that 19% of broadband households intend to purchase a tablet in the second half of 2011.

The firm's "Consumer Decision Process: Summer Update" reports more than 10% of broadband households plan to purchase a smart TV in the second half of 2011, up from 6% in the first half. Those households, representing 50% of the nearly one-fourth of U.S. broadband households planning to purchase a flat-panel TV, anticipate an average cost of $1,000 for the smart TV, defined as an HDTV with built-in Internet access capability.
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