TDG surveyed 1,500 adult broadband users to assess their uses and opinion of browsing from the TV set and found that more than one-third are already doing so. According to the research, 10% of respondents used a Smart TV browser in the last year, with a quarter of those using it at least once a day. However, far more respondents use Nintendo Wii (30%), Sony PS3 (26%), and the venerable PC connected to the TV (PC2TV) at 20%.
TDG believes that consumers will use companion devices that are far better suited for web browsing, such as iPads and smartphones, separately and in combination with television. It is unlikely consumers will embrace web browsing from non-traditional Internet viewing en masse.