Cyber Monday Spending Up 33%

Nov. 29, 2011
The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to analytics findings by IBM Benchmark. Online sales were up 33.0% over 2010, with consumers pushing the average order value up from $1...
The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to analytics findings by IBM Benchmark.
Online sales were up 33.0% over 2010, with consumers pushing the average order value up from $193.24 to $198.26 for an increase of 2.6%. On Cyber Monday, 10.8% of people used a mobile device to visit a retailer's site, up from 3.9% in 2010. Additionally, mobile sales grew to 6.6% on Cyber Monday vs. 2.3% in 2010.