Black Friday E-Sales Up 26%

According to comScore, Americans spent $12.7 billion online in the first 25 days of November, marking a 15% increase vs. the corresponding days last year. Black Friday (Nov. 25) saw $816 million in online sales, making it the heaviest online spending day to date...

According to comScore, Americans spent $12.7 billion online in the first 25 days of November, marking a 15% increase vs. the corresponding days last year. Black Friday (Nov. 25) saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26% increase vs. Black Friday 2010. Thanksgiving Day (Nov. 24), while traditionally a lighter day for online holiday spending, achieved an 18% increase to $479 million.

Fifty million Americans visited online retail sites on Black Friday, an increase of 35% vs. year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.
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