Knology, BCM Collaborate with TV Stations on EBIF

BCM (formerly BackChannelMedia) announced the launch of Clickable TV in Montgomery, AL. WSFA 12 News and WCOV Fox 20, along with their NBC and Fox affiliations, are participating in the launch to Knology digital HD cable subscribers in the Montgomery area during...

BCM (formerly BackChannelMedia) announced the launch of Clickable TV in Montgomery, AL. WSFA 12 News and WCOV Fox 20, along with their NBC and Fox affiliations, are participating in the launch to Knology digital HD cable subscribers in the Montgomery area during the first quarter of this year.

Clickable TV is an EBIF application that offers cable operators new revenue potential from TV content and advertising sources that include local ad sales, cable networks and local broadcasters. With Clickable TV, when a viewer sees a Clickable Moment icon appear on their television screen, indicating the content is "clickable," they can use the "Select" button on the remote to forward or "bookmark" the content from TV to their preferred e-mail and a personal Web page. The viewer is automatically sent a customized link connecting directly to the specific website and information they have requested from television without ever interrupting the viewing experience.

Clickable TV is free of charge to viewers, requires no additional product installation and uses the existing remote control in viewer homes.
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