Cox Communications has appointed Adam Naide as the company's executive director of social media. Naide will direct day-to-day operations and guide strategy, campaign ideation and marketing execution for all of Cox's social media platforms. He will report to Joe Rooney, senior vice president of brand marketing, social media and advertising.
Prior to joining Cox, Naide served as senior director of audience experience at CNN Worldwide. He has served in multiple marketing roles within the cable and telecommunications industry, including relationship marketing and ad sales for Turner's video game network, GameTap, strategic pricing at Bellsouth, and customer experience and loyalty marketing at EarthLink. Naide also spent four years at Cox's former direct-to-home satellite venture, PrimeStar, earlier in his career.