Rovi Trials Smart TV Ad Program

Rovi announced the Canadian launch of the Rovi Smart TV Field Trial Advertising Program, intended to enable companies to develop and introduce campaigns across HDTVs, Blu-ray disc players, and other Internet-connected devices. As part of the Field Trial introduc...

Rovi announced the Canadian launch of the Rovi Smart TV Field Trial Advertising Program, intended to enable companies to develop and introduce campaigns across HDTVs, Blu-ray disc players, and other Internet-connected devices. As part of the Field Trial introduction, Rovi will work with BMO Bank of Montreal to deploy, manage, and evaluate BMO campaigns across devices and enable the company to engage consumers who access entertainment via a broadband connection.
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