Cablevision Delivers Addressable Ads Across Entire Footprint

Cablevision Systems announced what it calls a TV industry first in interactive and advanced advertising -- the simultaneous delivery of advertising from five different advertiser brands sharing a single 30-second unit across nearly 3 million households in the Ne...

Cablevision Systems announced what it calls a TV industry first in interactive and advanced advertising -- the simultaneous delivery of advertising from five different advertiser brands sharing a single 30-second unit across nearly 3 million households in the New York metro area. The initial household TV addressable campaign featured brands represented by GroupM and used technology from Visible World.

Cablevision has previously executed more than a dozen addressable ad campaigns, but this campaign marked the first household TV addressable campaign to utilize the system's full footprint. Each of the five brands participating in the campaign received separate metrics indicating how the targeted spots performed with each segmented audience's actual commercial ratings.

During the campaign, which was conducted late in Q4 2010, commercials for the five distinct brands were directed to households based on likely relevance. The campaign sub-divided the 30-second spots across more than 25 cable networks.
More in Home