DDS Boards the Advanced Ad Canoe

Canoe Ventures and Donovan Data Systems announced that DDS is developing technology within its cable TV buying systems to support Canoe Ventures' advanced advertising solutions. Canoe is creating advanced advertising solutions for TV, including ITV services d...

Canoe Ventures and Donovan Data Systems announced that DDS is developing technology within its cable TV buying systems to support Canoe Ventures' advanced advertising solutions.

Canoe is creating advanced advertising solutions for TV, including ITV services designed to enable digital cable viewers to engage more deeply with TV commercials using their remote controls. DDS is in the process of enhancing its cable TV buying software so that it can accommodate all aspects of the ITV buy, including the receipt of various response data from consumers.
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