Alticast, S&T Demo ETV Social Ad Campaigns at CableLabs

At the CableLabs Winter Conference, Alticast partnered with Strategy & Technology to demonstrate the delivery of dynamic social networking campaigns to EBIF-enabled set-top boxes. The demonstration used Alticast's altiConnect Social RFI system integrated wit...

At the CableLabs Winter Conference, Alticast partnered with Strategy & Technology to demonstrate the delivery of dynamic social networking campaigns to EBIF-enabled set-top boxes. The demonstration used Alticast's altiConnect Social RFI system integrated with the S&T TSBroadcaster.

The altiConnect Social RFI system includes all of the campaign management and headend management server tools needed for content programmers and cable operators to deploy simple, one-click Facebook, Twitter and Foursquare campaigns that allow subscribers to connect with the content and brands they like from EBIF-enabled set-tops on today's cable networks.

Alticast partnered with S&T to integrate the altiConnect headend management server with S&T's TSBroadcaster in order to automate the application loading process and dynamically update the EBIF application template on the set top box using S&T's stream event tools.
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