By Gina Rullo
Optimum announced a leadership structure centered around new dedicated Consumer Services and Business Services divisions, an expansion of the Optimum leadership team, and an emphasis on innovation to drive growth, accelerate transformation efforts, and deliver the best experiences to its residential and business customers.
Optimum offers a full suite of products and services, including internet, TV, phone, and mobile services, and is building a new 100 percent fiber network delivering speeds up to 8 Gbps.
“Optimum continues to progress on our mission to be the connectivity provider of choice in every community we serve as we drive improved operational and customer experience metrics across the board,” said Dennis Mathew, chairman and CEO of Altice USA. “Creating dedicated Consumer and Business Services teams and doubling down on innovation best positions us to accelerate our initiatives, strengthen our operations, meet customer needs, and return to growth.”
Michael Parker was named EVP, President - Business Services. Parker joins Optimum from Comcast, where he spent over 20 years in various leadership roles, most recently serving as Regional Senior Vice President of the company’s Beltway Region. During his time with Comcast, Parker directed the company into new market segments and geographies and led strategic and operational planning across various regions. He owned P&L for business units responsible for multi-billion-dollar revenue and operating budgets while overseeing employee workforces of several thousand at a time.
In this newly created role, Parker is responsible for all aspects of the company’s B2B business, including oversight for all sales and sales operations and marketing, acquisition, and customer base management activities supporting Optimum’s entire portfolio of connectivity and managed services for small, media, and enterprise business customers.
“An essential part of our strategy is investing in our business services division to serve the needs of our business customers, which is why I’m thrilled to welcome Mike, a reliable leader with decades of experience in the U.S. cable and telecommunications industry,” Matthew said. “I am certain that having dedicated leadership for B2B opens the door for more meaningful progress in this space, and I look forward to working with Mike to advance our B2B division.”
David Williams has been elevated to EVP of consumer services. David Williams joined the company in early 2023 as Chief Revenue Officer, leading sales and revenue growth strategies and performance. Williams will expand upon these responsibilities in this newly created role and show all aspects of Optimum’s residential business, including sales and sales operations, brand, marketing and media, acquisition, and customer base management. He also oversees the regional Optimum Market Structure, driving hyperlocal strategies across the country and partnering with every group across the enterprise to make Optimum the connectivity provider of choice in every community Optimum serves.
Before joining Optimum, David Williams spent over 20 years at Comcast in various sales and marketing leadership roles, most recently as Chief Marketing Officer for the company’s largest cable division.
“David has been a high-impact leader since joining the company earlier this year, not only in driving sales and transforming the sales operations but also embedding a strong culture within his team,” Matthew said. “I am confident he will take our residential business to new heights and create deeper connections with our customers and communities.”
Leroy Williams was named EVP and Chief Growth and Innovation Officer. Leroy Williams will be laser-focused on strengthening, expanding, and driving the P&L and strategic management of Optimum’s consumer and business product set, assessing expansion opportunities, identifying new business opportunities, and driving innovation by developing strategic relationships and integrations with critical external technology, ecosystem, and innovation partners all to drive growth.
Leroy Williams joined the company in early 2023 as Chief Growth Officer. Previously, he served as Chief Product Officer for the Mobile Division at Samsung Electronics America. “Lee is always thinking one step ahead of what customers want. By focusing on the Optimum product portfolio and striking thoughtful, strategic and beneficial partnerships, we’ll be able to meet customers where they are today and where they’re going in the future,” Matthew said.
Gina Rullo is a freelance writer.