Comcast Courting OTT Providers
Comcast (NASDAQ:CMCSA) Technology Solutions - whose portfolio includes the Video Platform for video management, publication, distribution ...
Comcast (NASDAQ:CMCSA) Technology Solutions - whose portfolio includes the Video Platform for video management, publication, distribution and monetization - has expanded its all-in-one direct-to-consumer (D2C) solution to help content providers build, launch and manage over-the-top (OTT) experiences. The turnkey solution supports a variety of monetization models for enterprise customers.
"Content providers are increasingly interested in establishing direct-to-consumer businesses, but quickly become overwhelmed by the challenges of building, deploying, and managing OTT solutions seamlessly across any screen," said Barry Tishgart, vice president of Comcast Technology Solutions. "Customers want simplicity, repeatability and speed, but they don't want to be locked into a one-size-fits all approach that can't evolve with their audiences and business needs. Our turnkey solution enables content providers to reduce complexity, accelerate time to market, and optimize their workflows, user experience and monetization models as needed."
The expanded D2C solution offers video processing, management, multi-CDN distribution, and playout capabilities, as well as an out-of-the box suite of monetization options spanning subscription management, promotion, storefront enablement and billing. The solution is built with a UX integration layer that allows user experience (UX) providers to develop pre-integrated multi-platform application templates.
Comcast Technology Solution's initial UX partners, Accedo and You.i TV, provide out-of-the-box integration into the solution's UX layer. In addition to repeatable pre-integrated templates, they can also deliver customized interfaces to enable a UX experience tailored to a specific brand, business model or specific feature set. Additional global partners will be announced in the coming months.
"As a market leader in video transformation, we have deployed OTT services globally and, together with Comcast Technology Solutions, are now offering an out-of-the-box solution where we utilize all our best practice learnings," said Fredrik Andersson, senior vice president of business development at Accedo. "Together with the innovative D2C solution from Comcast Technology Solutions, we can offer a prescriptive, yet flexible, cloud-based product that will enable a dynamic UX with real-time control, shorter time-to-market, and lower total cost of ownership."
"Comcast Technology Solutions' history of innovation is clearly represented in its comprehensive direct-to-consumer portfolio," said Jason Flick, CEO at You.i TV. "Together we make premium video app design and delivery more accessible and affordable for content owners. Thanks to this partnership, we jointly offer an unprecedented level of design flexibility that offers full control of branded experiences in an out-of-the-box solution."
Comcast Technology Solutions was formed in October by the combination of Comcast Wholesale, thePlatform and THIS TECHNOLOGY.