Fiber ISP Surf Internet announces new executive appointments

May 30, 2023
Kevin Bush joins Surf as chief revenue officer, while Michael McDaniel has been named as the company's vice president of customer operations.

Fiber-optic internet service provider Surf Internet, which serves the Great Lakes Region of Illinois, Indiana, and Michigan, has announced the addition of two professionals to its executive leadership team. Kevin Bush joins Surf as chief revenue officer (CRO), while Michael McDaniel has been named as the company's vice president of customer operations.

Both appointments fill new roles at Surf, created to maintain and enhance the ISP's track record of excellent customer experiences as it rapidly expands its fiber-optic broadband network to more Great Lakes communities.

According to a press release, Kevin Bush brings 25 years of experience in building high performing sales teams to his new role, including 10 years at Time Warner Cable and two at WOW! Internet, Cable & Phone (NYSE: WOW). As the CRO of Surf, Bush will be responsible for overseeing all of the company's revenue streams, including sales, marketing, and revenue operations, working to drive growth into new markets and increase awareness of Surf Internet’s exceptional broadband services. Bush holds an MBA from Baker University, Baldwin City, Kan., and degrees in marketing and business administration from Kansas State University, Manhattan.

About his new role, Bush said, “It is a privilege to join a company that is investing significantly in its continued growth, customer engagement, and future success. I am most excited to help spread the word about Surf Internet and the positive impact we are having in our customers’ lives. High speed fiber internet is the great equalizer, allowing customers in smaller markets to compete on a level playing field with big cities.”

For his part, Michael McDaniel brings 30 years of leadership in telecommunications to his new role as vice president of customer operations, with deep experience in delivering technology-driven services and solutions, providing outstanding client service, and driving profitable revenue growth. His past experience includes 8 years at MCI WorldCom and 14 years at Windstream (Windstream Holdings II, LLC). In his role as VP of customer operations for Surf, McDaniel will be responsible for developing and managing the company's overall service delivery strategy and customer operations. His role "will strengthen Surf’s customer service touchpoints and manage the overall performance of resources and processes to achieve the highest levels of customer satisfaction," as stated by a press release. McDaniel has an Associate of Science degree in Industrial-Electronics from Central Technical College, Tulsa, Okla.

Surf CEO Gene Crusie commented, “At the core of Surf’s DNA is a deep passion for giving our very best to our customers. With Surf’s rapid expansion, we’ve recognized the need for continued customer service excellence, while continuing to bring Surf’s transformative fiber internet to new markets through successful sales and marketing. Kevin is a passionate, collaborative leader who has seen great success at companies with high growth and dynamic work environments. Michael has deep leadership experience with technology-driven businesses, and has proven his ability to strategically impact customer satisfaction. We are excited to welcome both of them to our already strong leadership team.”