Cincinnati Bell Inc. announced on March 2 that the company will begin doing business as “altafiber” in Ohio, Kentucky, and Indiana as the company continues to expand its geographic reach and invest in its fiber network that delivers broadband connectivity.
The company said the new brand reflects its geographic growth beyond its traditional Greater Cincinnati footprint and its ongoing investment in its fiber network
As the leading supplier of fiber-based services in Greater Cincinnati, altafiber has invested more than $1 billion into the fiber network and offers fiber-to-the-premises (FTTP) connectivity to approximately 60 percent of addresses in Greater Cincinnati.
altafiber, following its take-private transaction with Macquarie Asset Management (MAM) in September 2021, is accelerating the fiber build with plans to offer FTTP connectivity to 100 percent of all home and business addresses in its Greater Cincinnati operating territory in the next five years.
altafiber is also building fiber beyond its traditional operating area. The company recently announced partnerships with Greene County in Ohio, and City of Greendale, Indiana, to build fiber to addresses in those geographies. More recently, altafiber announced that it has established a regional headquarter in the Dayton market, including a retail store and business office in that city.
“The investment in fiber, our geographic expansion, and our partnership with Macquarie mark a clear inflection point for the company. And it’s all incredibly exciting and positive for our employees and for the communities and customers that we serve,” said Leigh Fox, President and CEO of altafiber. “The word ‘alta’ is rooted in a word that means elevated, and that’s what altafiber is doing: We’re providing an elevated connection through fiber and raising the standard of service to our customers and the communities we serve as we continue to build out our fiber network and deliver broadband connectivity that is essential to accessing education, healthcare, and employment opportunities.”
Fox also noted that while the name will transition from Cincinnati Bell to altafiber, the company’s commitment to the community, its customers, and leadership continues.
The company will transition to the altafiber brand over the next 6-9 months. The branding change does not impact altafiber’s other business in its Network business, Hawaiian Telcom, and does not impact its IT Services business, which is branded as CBTS.